TEHRAN - In the first meeting of the Iran Chamber of Commerce, Industries, Mines and Agriculture (ICCIMA) commercial brands, economic operators and representatives of different commercial brands talked about the issues and problems of branding in Iran.

As the ICCIMA portal reported, in this meeting the attendees called for the establishment of a Supreme Council of Branding in the chamber with the aim of developing a roadmap for promoting Iranian brands.

In the meeting, which was attended by ICCIMA Head Samad Hassanzadeh and former Industry, Mining, and Trade Minister Mohammad Reza Nematzadeh, the officials underlined the importance of branding in the country’s economy.

According to Hassanzadeh, the Iranian government should try to use the advantage of branding in the field of foreign trade. Lack of attention to branding prevents the creation of a positive image of Iran's commercial goods and services in the target markets which consequently decrease Iran's share of the global trade.

“With branding, we can be effective in global economic issues in various fields. Of course, there are problems in the field of economic management, and we hope we can fulfill our duty in this regard,” Hassanzadeh said.

EF/MA